PDA urges employers to back 'Go Construct' initative
A new campaign has been launched to encourage people to consider a career in construction in an effort to fill more than 225,000 vacancies over the next 5 years. CITB is supporting the campaign with £5million of levy funding over 3 years.
The initative has been developed in light of research which found four in five Brits wished they have received more advice and guidance about working in construction when considering careers. More than 400 employers, schools, colleges and construction ambassadors have helped develop the campaign, with a further 700 real time users having tested the 'one stop shop' prior to launch.
Go Construct will also work with around 9,000 sites who have signed up to the Considerate Constructors Scheme across the country and CITB is hoping for buy-in from construction major employers.
The website is now live with further PR and marketing activities to be launched by Skills Minister, Nick Bowles, this week.
The CITB has produced a set of marketing materials including, acitvity plans, myth busters, key facts and videos, to support teachers, careers advisers and employers.
As well as campaign adverts, social media advertising, radio advertising, career posters, paid searches and site hoarding templates. It is hoped that contractors and employers will include these graphics and images in their campaigns, to create a consistent 'look' across the industry's recruitment effort.
If you would like any further information on the campaign please visit the Go Construct website or contact firstname.lastname@example.org
September 29, 2015 | Share: