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Dunlop Pro Décor, the innovative range of decorating fillers and smoothers, has announced a new partnership with well-established North East decorators merchant Fred Williamson and Sons Ltd (trading as Williamsons Decorator Centres).

The Pro Décor range which includes ground-breaking HydrolocTM technology in its products which cut out the problems associated with more traditional repair products, is now being stocked in three branches (which ones).

Hydroloc technology helps the filler dry through a chemical reaction, not water, meaning the product dries evenly, regardless of thickness within 24 hours. This means that the drying process is not dependent on heat or humidity, and the product will not slump or shrink.

Founded 132 years ago, Fred Williamson and Sons is now the largest independent paint, wallpaper and decorating sundries merchant in the North East of England. The business was run by the founders, the Williamson family, until 1962, when it was taken over by Randle Oliver, whose family have run the business ever since.


Established in 1884, the company moved from its original premises on Dundas Street, Sunderland in 1983, to a larger building on Roker Avenue, where it remains today. As well as its Sunderland branch, it also has five other satellite stores operating in Newcastle, Middlesbrough, Darlington, Morpeth and Durham.

Debi Boulton, Sales and Marketing Manager at Dunlop, commented: “We’re delighted to announce this exciting partnership with the largest independent decorators’ merchants in the North East.

“Having Fred Williamsons on board as a stockist is a massive fillip, not only for the company but also for independent decorators and decorating contractors throughout the North East, giving them the opportunity to purchase our products locally at competitive prices.”

Christopher Oliver, from Fred Williamsons & Sons Ltd said: “Williamson Decorator Centre's have been supplying the painting and decorating industry for 132 years. We pride ourselves in picking top brands high quality products like Dunlop Pro Decor to help problem solving when decorating. We work closely with housing associations, collages and all the major painting contactors as well as smaller decorators in the North East.”

For more information on Dunlop Pro Décor please visit www.dunloptrade.com/decorating. Follow Dunlop Pro Décor on Twitter: @DunlopProDecor