25.01.2017 - Dulux has unveiled pop-star-turned-presenter Rochelle Humes as the ambassador for the stunning 2017 Colour of the Year, Denim Drift.

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A soft grey-blue, Denim Drift was selected by Dulux’s industry-leading colour and design experts as the must-have shade for this year. It launched at the company’s annual Colour Futures trend forecasting event and was the culmination of extensive research conducted by a global panel of design professionals. These experts made their selection taking into account trends in living and working spaces alongside macro trends around how people want to live.

Available across a variety of Dulux Trade’s products and finishes, Denim Drift and its complimentary colour palette is the go-to choice for decorators seeking to stay ahead of the curve. It is just one of the tools and services provided by Dulux Trade for the professional decorating community to help with confident colour choice, with advice on how to blend this on-trend colour in different ways depending on the customer’s needs.

An interiors enthusiast undergoing a home renovation, Rochelle joined the Dulux Trade team and professional decorators at a stunning four-storey Georgian townhouse in central London to see for herself the many application opportunities Denim Drift is suited to. She received tips and advice from the professionals on how best to use the colour in a real home setting, as well as taking part in a demonstration on how to use the versatile shade to create an atmospheric ombre look as a new twist on traditional wall finishes.

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Rochelle was also taught how to use Dulux Trade’s Visualizer app, which allows decorators to help their customers quickly visualise colour on their walls before application so they can be completely confident in their choice.

Professional Decorator and Set Builder, Jimmy Crippen of East Productions, collaborated with Dulux Trade to create the ombre look utilising Denim Drift. He said: “For richness of colour and quality of application, Dulux Trade products can’t be bettered. Denim Drift offers a broad scope for creating interest within schemes and the ombre method is just one example of how innovative use of colour can give the illusion of texture and create a unique and modern finish.”

Rebecca Williamson, Senior Colour & Design Manager at Dulux, said: “We were delighted to invite Rochelle to see how Denim Drift can work in situ. Developed by our international team of colour experts, this year’s shade is a beautifully versatile grey-blue. It is a stand out choice for in-the-know decorating professionals and can be easily incorporated within residential and commercial spaces as it provides the flexibility to create a cool, smart style or can offer cosiness and comfort.”

Dulux is an expert and authority on colour and is committed to helping professional appliers and specifiers to maximise the potential of their projects. The award-winning Dulux Academy provides dedicated support for professionals seeking to enhance their specialist application skills, including a recommendation for creating the contemporary ombre effect, with a range of professional Colour and Design courses available. To view the full list and enroll, please visit www.duluxacademy.co.uk

For further information regarding the Dulux Trade product range and services, please call the Dulux Trade Technical Advice Centre on 0333 222 7070 or visit www.duluxtradepaintexpert.co.uk.

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